Strategic Communication – Contemporary Perspectives (Heftet)

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Innbinding: Heftet
Utgivelsesår: 2024
Antall sider: 246
Forlag: Cappelen Damm Akademisk
Språk: Bokmål
ISBN/EAN: 9788202832124
Fag: Journalistikk og mediefag, Økonomi, markedsføring og organisasjonsfag
Nivå: Akademisk
Omtale Strategic Communication – Contemporary Perspectives

Strategic communication is emerging as a widespread professional field. When communication is strategic, the aim is purposeful impact. In society, politics, civil society and in markets, new techniques and practices are being developed for communication to achieve such impact. Strategic Communication – Contemporary Perspectives explores those changes. In sum, these 10 chapters offer a range of perspectives illustrating contemporary trends in the field of strategic communication.

Researchers at the Department of Communication at Kristiania University College, along with external co-authors, have written this scientific anthology. The target group is research colleagues and others who want to be updated on contemporary trends in strategic communication.

The editors are Professor in Media Sociology Sharam Alghasi, Assistant Professor and PhD Candidate Ester Conings Vanvik, Associate Professor in Communication and Media Management Jens Barland, and Professor II in Strategic Communication Jesper Falkheimer – all staff at the Department of Communication at Kristiania University College.

Til toppen

Flere bøker av Sharam Alghasi, Jens Barland, Jesper Falkheimer og Ester Conings Vanvik: